Advisory Board Member Profile 2018
Patrician Design Solutions, LLC
Areas of Expertise
Product Development & Design, Design Thinking, Emerging Payments
Patricia L. Raufer is an Innovation Strategy Executive with expertise in conceptualizing, designing and launching digital products and services. Patricia has led Digital Marketing, Customer Experience Design, and Product Development initiatives in emerging payments, interactive services and airline systems. Her diverse background includes Strategic Business Design engagements through her practice, Patrician Design Solutions in addition to marketing and technical positions at Citigroup, Rosenbluth International, Interactive Solutions, Prodigy Services Company, Catalog Media Corp. and TWA. Patricia combines her expertise in Business, Technology and Design Thinking to launch products and services that have led to game-changing innovations in consumer networks. For AARP, Patricia provided point-of-sale payments expertise in implementing e-commerce solutions for the Life Reimagined online subscription platform. In her experience at Citi as SVP / Product Development & Design, Patricia introduced iterative prototyping for determining commercial viability for new Citi 2G devices that enabled customers to make loyalty redemption decisions at point-of-sale. She participated in Citi’s launch of EMV (Europay -MasterCard-Visa) chip cards and played a leading role in developing the interactive channel for Citi AAdvantage Cards.