Advisory Board Member Profile 2018
BFS Innovations, Inc.
Areas of Expertise
Product Development, Marketing, New Business Development, Consumer Understanding
Michael, is founder and CEO of BFS Innovations, Inc., and Managing Director of Elemence, LLC, two premier innovation consultancies.
He has over 30 years of experience in new business and new product development success with companies including Procter and Gamble, Bristol Myers Squibb/Drackett, and Bath and Body Works.
While at P&G, Michael's keen ability to identify previously unarticulated consumer needs led him to pioneer the creation of Cheer® Free laundry detergent. Prior to founding BFS Innovations, Michael was head of New Business Development for Bath and Body Works, reporting to its CEO and successfully pioneering the company's open innovation strategy, including spearheading its dermatological skin care business initiative and strategic partnership with Dr. Patricia Wexler. Michael serves as Chairman on the Netcare Access Foundation Board and also serves on the Rutgers Design Thinking Program Advisory Board. He also lectures on Innovation Practice to graduate MBA students at Fisher College at The Ohio State University.
He received his MBA from Xavier University and holds a B.S. degree in Biochemical Engineering and a B.A. degree in Business Administration from Rutgers University.