• HOME
  • ABOUT
    • Our Design Thinking Difference
    • Our Faculty & Leadership
    • About Rutgers
    • FAQ
  • REGISTER & PAY
    • Register Now
    • Pay Now
    • Apply for a Loan
    • Apply for a Grant
  • INDIVIDUALS
    • Academic Overview
    • Curriculum
    • In-Classroom Experience
    • Online Experience
  • CORPORATIONS
  • MORE...
    • Request Brochure
    • Storytelling >
      • John Lawrence
      • Del Sur
    • Design Thinking News
    • Contact Our Team
  DesignThinking@Rutgers

Advisory Board Member Profile 2017

Melinda Belcher

MasterCard
Senior Director, User Experience
Picture

Areas of Expertise

Customer Experience Strategy; Customer Journey; Customer First Culture
The key to creating a great experience is talking to the right people about the right thing at the right time. That's why Melinda Belcher sees herself as a “content experience designer". A veteran of brand and design agencies such as Interbrand and frog, Melinda has worked with industry titans GE, IBM and Salesforce to solve problems through strategic deployment of content and design. She has managed all phases of content experience design—content strategy and content mapping, content partnerships and sourcing, editorial and social calendars, publishing and translation workflows, localization strategy, content audits and inventories, taxonomy, metadata, SEO, CMS and content tagging. Melinda currently heads up the content strategy practice at Mastercard's Tech Hub in NYC.

Digital Badge (Copy to share)
Picture

    Contact Melinda Now

Submit
LOCATION
New Brunswick, New Jersey
Online or on-site at your location

​CONTACT OUR TEAM
 844.669.7884
Design Thinking Certificate Program at Rutgers
The Design Thinking Certificate Program at Rutgers University is offered in connection with the Rutgers Center for Innovation Education and the Rutgers Professional Science Master's Degree.
​SUBSCRIBE
Join our mailing list today!
Join Now
  • HOME
  • ABOUT
    • Our Design Thinking Difference
    • Our Faculty & Leadership
    • About Rutgers
    • FAQ
  • REGISTER & PAY
    • Register Now
    • Pay Now
    • Apply for a Loan
    • Apply for a Grant
  • INDIVIDUALS
    • Academic Overview
    • Curriculum
    • In-Classroom Experience
    • Online Experience
  • CORPORATIONS
  • MORE...
    • Request Brochure
    • Storytelling >
      • John Lawrence
      • Del Sur
    • Design Thinking News
    • Contact Our Team