Advisory Board Member Profile 2017
Areas of Expertise
Creative, Television, Digital, Marketing
My sweet spot is the intersection of strategy and creativity. I translate business goals into creative opportunities, and then work with the creative teams to develop and execute innovative work that engages audiences. As the SVP of Programming, Promotion and Marketing Strategy at Nickelodeon for 20 years, I worked across multiple demos including preschoolers, kids, teens and adult brands and franchises. I believe that compelling storytelling and big business can go hand in hand. When the main priority is super-serving and entertaining your audiences, ratings and revenue will follow.
Currently, I am an independent Executive Producer building multi-platform entertainment brands with Television and Movies at the center. Partnering with advertisers looking to break free from traditional commercials and be organically integrated into like-minded content allows us to create compelling stories and take audience engagement to new heights every day.