Advisory Board Member Profile 2018
SVP, Strategic Development
Areas of Expertise
Strategy, CX and Droduct Development
Jess is a digital transformation & marketing strategist. If there’s a complex issue, Jess simplifies it. If there’s a bigger picture, Jess sees it. And if there’s an opportunity, Jess makes the most of it. From insight mining to strategic ideation, everything she does lives at the intersection where trends and technology shape our culture, behaviors and experiences.
For 14+ years, she’s been on the leading edge of Digital Business Transformation, Digital Innovation, Brand Strategy and Customer Engagement at large ad agencies such as Intouch Solutions, Grey, HAVAS, and MWWPR.
She’s an enthusiastic collaborator and savvy business partner. Since mid-2015, Jess has served as SVP, Strategic Development for Intouch Solutions where she leads business development efforts and client strategy. While at HAVAS from 2009- 2013, Jess served as SVP, Digital Innovation and Strategic Planning and created and led the digital marketing practice across strategy, creative, user experience, account, media and analytics.
In late 2013, to satisfy her strategic mind and creative soul, Jess started her own marketing consultancy Cretegic.
Vertical Experience: CPG, music & entertainment, retail, beauty, venture-backed startups, technology, travel, health & wellness, finance, B2B corporate and pharma.
As a member of AWNY, NY Women in Communications, member of the 4As Strategy Committee and a contributor to Alleywatch, MM&M, and SocialMediaWeekNYC, and a guest lecturer at NYU and Columbia Business School, she shares her points of view and experience in branding, digital marketing, advertising, strategic planning, user experience, and product development.
Jess approaches her personal passions with the same curiosity and enthusiasm when she’s not working she’s probably following Pearl Jam around the world or stalking #eeeeeats to inform her next culinary experience!