Advisory Board Member Profile 2017
Director Global Strategic Initiatives
Areas of Expertise
Front end innovation, bridging design & business, impact of design in a large organization
A creative thinker and thought leader with the unique ability to see underlying concepts and patterns in complex situations and clearly communicate them to others. Passionate collaborative partner with a proven ability to bring ideas from concept to market using a holistic design approach that is inspired by consumers, driven by business needs, and delivers sustainable growth. Creativity is balanced by candid pragmatism and strong technical skills. David has worked in a variety of companies both on the client and agency side as well as in academia. He is currently the Director of Global Strategic Initiatives at Wrigley, the Global R&D Head for Wrigley's mint business board and is affiliated with the IIT Institute of Design and Rutgers University.