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  DesignThinking@Rutgers

Advisory Board Member Profile

Adam Wright

NBCUniversal Media, LLC
Director of Strategy & Engagement, Digital & Emerging Technology
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Areas of Expertise

Introduction to ​Design Thinking, Data Science ​& Design Thinking, Your Customers - ​Their Journey, Ideation ​& Innovation, Prototyping, ​Testing & Iteration, To Market - ​The New Business Plan, The Design Thinking Organization
A seasoned entertainment executive with a knack for connecting content with customers through unique experiences.

As the Director of Strategy, Digital & Emerging Technology, he helps NBCUniversal chart a digital future. He helps determine the key strategies, capabilities and technologies to support new and emerging businesses.

Prior to NBCU, he was a part of Accenture's Design & Innovation group - Fjord, where he helped companies leverage design thinking to tackle complex challenges - including designing the telco store of the future, determining new strategies for consumer video products, or solving complex organizational problems.

Adam also has a passion for film. He is a member of the Producer's Guild of America, and he spent 5 years overseeing Starz’s digital licensing and innovation arm. While there, he launched hundreds of films TV shows, apps/games as well as a specialty Theatrical releasing arm - releasing movies that included Jason Bateman's FAMILY FANG starring Nicole Kidman and Emmy® nominated documentary MISS SHARON JONES.


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New Brunswick, New Jersey
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Design Thinking Certificate Program at Rutgers
The Design Thinking Certificate Program at Rutgers University is offered in connection with the Rutgers Center for Innovation Education and the Rutgers Professional Science Master's Degree.
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  • HOME
  • ABOUT
    • Our Design Thinking Difference
    • Our Faculty & Leadership
    • About Rutgers
    • FAQ
  • REGISTER & PAY
    • Register Now
    • Pay Now
    • Apply for a Loan
    • Apply for a Grant
  • INDIVIDUALS
    • Academic Overview
    • Curriculum
    • In-Classroom Experience
    • Online Experience
  • CORPORATIONS
  • MORE...
    • Request Brochure
    • Storytelling >
      • John Lawrence
      • Del Sur
    • Design Thinking News
    • Contact Our Team