Advisory Board Member Profile 2017
Partner, Designing Change Practice Lead
Areas of Expertise
Customer Experience Strategy; Customer First Culture
Organizational change leader. In-house entrepreneur. Pragmatist.
For more than a decade, Eric has worked at the intersection of change management, brand strategy and marketing activation. Guided by the belief that individuals and institutions do their best work when aligned around ethical stories, Eric is committed to building brands and organizations that genuinely serve people. Among his most prominent clients are IBM, Alibaba, NVIDIA, Lowe's, Chanel, Consumer Reports, Cole Haan, BP and Target.
Eric recently founded and leads the Designing Change practice at VSA Partners, where he and his team help in-house entrepreneurs in Fortune 1000 companies to design for their futures. How do we do it? Through a unique combination of envisioning futures, articulating leadership agendas, architecting organizational structures, and facilitating change amongst the management teams on the front lines.
Prior to his current role, Eric launched and led the Strategy Practice at VSA. To tackle the multifaceted challenges faced by global brands today, he built a team of strategists with expertise in branding, design thinking, technology, market and user research, and advertising. During this time, Eric also worked closely with his partners at VSA to transform the company’s New York office from a boutique design firm into a full service creative agency.
With a BA in Comparative Literature and Philosophy from NYU and an MA from the University of Chicago, Eric’s study of identify formation through narrative development serves as the foundation of his approach to problem solving and opportunity creation.
An Entrepreneurship Coach at NYU’s Leslie eLab, a member of the Design Thinking Advisory Board at Rutgers University, Eric is also a guest lecturer in Design Thinking at NYU’s Stern School of Business.