Advisory Board Member Profile 2017
VP, Commercial Planning & Operations
Areas of Expertise
Marketing Operations, Digital Marketing, MultiChannel Marketing, Experiential Marketing
CHRISTINE FARMER is the Vice President of Commercial Planning & Operations at Novo Nordisk, Inc. She has held worked within the healthcare segment for 15 years and has held various roles within sales and marketing both domestically and globally. She is extremely passionate about developing cross-functional business solutions designed to harmonized operational processes and maximize efficiencies.
Christine and her team are responsible for providing strategic guidance and operational support across key areas of the Novo Nordisk, Inc.marketing organization including Digital Health, Non-Personal Promotion, Media, Digital Operations, Portfolio Planning, Marketing Operations, Patient Programs, Customer Care, HCP Promotional Engagements, Convention Marketing, and Meeting and Event Management.
Christine is a proud Rutgers alumna who is a frequent presenter on topics related to niche marketing channels and marketing operations. She is also involved in several industry associations and recently served as the President of the Healthcare Convention and Exhibitors Association (HCEA) for the 2015-2016 term.